Growth of Giving Circles in Philanthropy

The growth of giving circles represents an important trend to watch in philanthropy. I pay particular attention to their ability to bring diverse perspectives into the philanthropic arena.

As noted in the Inside Philanthropy article linked below, "A 2016 study stated the number of these circles had tripled since 2007, reaching about 1,500. It was estimated that the circles identified in the research had granted up to $1.29 billion."

Giving circles come in many shapes and sizes. However, in general they focus more frequently on grassroots issues and local organizations that are easier for their members to connect with directly. Getting to know the giving circles that exist in your community and their members can be an effective way to build relationships with emerging philanthropic leaders. Here are a few tips to engage with giving circles:

• Speak with your local community foundation or other convener of philanthropists to learn about any giving circles that exist in your community.

• Reach out to the leaders of your local giving circles and invite them to speak with you. Take the opportunity to learn about the uniqueness of their giving circle and its members.

• Ask about any opportunities that exist to present information about your nonprofit to the giving circle or opportunities to invite members for a tour of your organization if appropriate

If your Board or staff team is interested in learning more about trends in philanthropy, including giving circles, let’s connect!